The opportunity
Professional sports teams require ongoing insights to maintain peak athlete performance while managing injury risk and recovery. Genetic data offers valuable information but is complex and difficult for non-experts to interpret. 3X4 Genetics sought a solution to make genetic and training data intuitive and actionable for all users, from coaches to players, while maintaining strict data privacy and security.
The solution
Swipe iX worked closely with 3X4 Genetics to understand client challenges and objectives. We developed and refined a design prototype for the GENEFIT dashboard to provide clear, personalised health and performance insights. The platform includes a web-based application for team management and a mobile app for individual players. Features such as drag-and-drop player grouping and interactive data exploration mirror familiar coaching tools to improve usability. Secure API integration and encrypted data storage protect sensitive information, with strict access controls for authorised users. Continuous testing and collaboration ensured a user-friendly and reliable product.
The results
The GENEFIT dashboard makes complex genetic and training data accessible and practical for coaches, nutritionists and players. It enables customised strategies for injury prevention, recovery and supplement use based on up-to-date data. The platform’s real-time analytics and interactive features enhance team planning and communication, improving athlete health and performance across multiple sports. Media24 Advertising & Content Marketing continues to support 3X4 Genetics with ongoing development and innovation.
